{"id":3832,"date":"2025-01-06T08:14:16","date_gmt":"2025-01-06T08:14:16","guid":{"rendered":"https:\/\/vocgems.com\/?page_id=3832"},"modified":"2026-06-07T15:48:06","modified_gmt":"2026-06-07T15:48:06","slug":"%d0%be","status":"publish","type":"page","link":"https:\/\/vocgems.com\/ru\/home\/about\/","title":{"rendered":"\u043e \u043d\u0430\u0441"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3832\" class=\"elementor elementor-3832\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acc39d1 e-flex e-con-boxed e-con e-parent\" data-id=\"acc39d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18976ea elementor-widget elementor-widget-html\" data-id=\"18976ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n    \/* \u0428\u0438\u0440\u0438\u043d\u0443 \u0437\u0430\u0434\u0430\u0451\u0442 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 Elementor (\u0441\u0435\u043a\u0446\u0438\u044f \u2192 Content Width: Full Width).\n       100vw-\u0445\u0430\u043a \u0443\u0431\u0440\u0430\u043d 28.05.2026 \u2014 \u043b\u043e\u043c\u0430\u043b \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u0443\u044e \u0440\u0430\u0441\u043a\u043b\u0430\u0434\u043a\u0443. *\/\n    .voc-team {\n        width: 100%;\n        max-width: 100%;\n        box-sizing: border-box;\n        overflow-x: clip;\n    }\n\n    :root {\n        --primary-turquoise: #45BDB0;\n        --light-turquoise: #E5F8F6;\n        --accent-turquoise: #3AA89C;\n        --deep-green: #1B5E4F;\n        --deep-green-dark: #14463B;\n        --gold: #C9A86C;\n        --white: #FFFFFF;\n        --off-white: #FAFAFA;\n        --black: #1A1A1A;\n        --gray: #666666;\n        --light-gray: #E5E5E5;\n        --youtube: #FF0000;\n    }\n\n    .voc-team * { margin: 0; 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align-items: center; justify-content: center;\n        overflow: hidden;\n    }\n    .voc-team .ytg-img {\n        position: absolute; inset: 0;\n        width: 100%; height: 100%;\n        object-fit: cover; z-index: 0;\n    }\n    .voc-team .ytg-play {\n        position: relative; z-index: 1;\n        width: 50px; height: 50px;\n        background: rgba(255,0,0,0.92);\n        border-radius: 50%;\n        display: flex; align-items: center; justify-content: center;\n    }\n    .voc-team .ytg-play svg { width: 20px; height: 20px; fill: #fff; margin-left: 2px; }\n    .voc-team .ytg-card h4 {\n        font-family: 'DM Sans', sans-serif;\n        font-size: clamp(14px, 1.2vw, 16px);\n        color: #fff;\n        font-weight: 500;\n        padding: 14px 16px;\n        margin: 0;\n        text-align: left;\n        line-height: 1.4;\n    }\n\n    \/* ===== CLOSING CTA ===== *\/\n    .voc-team .about-cta {\n        padding: clamp(48px, 5vw, 80px) clamp(26px, 4vw, 40px);\n        text-align: center;\n        background: var(--off-white);\n    }\n    .voc-team .about-cta h2 {\n        font-size: clamp(24px, 2.6vw, 34px);\n        color: var(--deep-green);\n        margin-bottom: 16px;\n    }\n    .voc-team .about-cta p {\n        font-size: clamp(15px, 1.3vw, 18px);\n        color: var(--gray);\n        max-width: 520px;\n        margin: 0 auto clamp(26px, 2.6vw, 34px);\n        line-height: 1.7;\n    }\n    .voc-team .about-cta-buttons {\n        display: flex;\n        gap: 14px;\n        justify-content: center;\n        flex-wrap: wrap;\n    }\n    .voc-team .btn-primary {\n        display: inline-block;\n        padding: 14px 34px;\n        background: var(--deep-green);\n        color: var(--white);\n        font-size: 15px;\n        font-weight: 600;\n        border-radius: 50px;\n        transition: transform 0.2s, background 0.2s;\n    }\n    .voc-team .btn-primary:hover { background: var(--deep-green-dark); transform: translateY(-2px); }\n    .voc-team .btn-outline {\n        display: inline-block;\n        padding: 14px 34px;\n        background: transparent;\n        color: var(--deep-green);\n        border: 1.5px solid var(--deep-green);\n        font-size: 15px;\n        font-weight: 600;\n        border-radius: 50px;\n        transition: background 0.2s, color 0.2s;\n    }\n    .voc-team .btn-outline:hover { background: var(--deep-green); color: var(--white); }\n\n    \/* ===== COPYRIGHT ===== *\/\n    .voc-team .voc-copyright {\n        padding: 30px 80px !important;\n        border-top: 1px solid var(--light-gray) !important;\n        text-align: center !important;\n        background: var(--white) !important;\n    }\n    .voc-team .voc-copyright p {\n        font-family: 'DM Sans', sans-serif !important;\n        font-size: 15px !important;\n        color: var(--gray) !important;\n    }\n\n    \/* ===== RESPONSIVE ===== *\/\n    @media (max-width: 600px) {\n        .voc-team .story-figure-pair { grid-template-columns: 1fr; }\n        .voc-team .about-cta-buttons { flex-direction: column; align-items: center; }\n        .voc-team .btn-primary, .voc-team .btn-outline { width: 100%; max-width: 320px; text-align: center; }\n        .voc-team .voc-copyright { padding: 20px 16px !important; }\n    }\n<\/style>\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,500;0,600;1,400&family=DM+Sans:wght@300;400;500;600;700&display=swap\" rel=\"stylesheet\">\n\n<div class=\"voc-team\">\n\n    <!-- HERO -->\n    <div class=\"about-hero\">\n        <div class=\"eyebrow\">About VOC Gems<\/div>\n        <h1>A stone with character, history, and a future form<\/h1>\n        <p>VOC Gems is a space for those looking not just for a stone, but for an object with meaning \u2014 chosen at the source, by someone who has been there.<\/p>\n    <\/div>\n\n    <!-- STORY -->\n    <div class=\"story\">\n\n        <div class=\"story-block\">\n            <p class=\"story-lead\">My name is Vadim Cherepanov. I work with coloured gemstones, gemmology, and the building of VOC Gems \u2014 a space for people who are looking not simply for a stone, but for an object with character, a history, and a future form.<\/p>\n        <\/div>\n\n        <div class=\"story-block\">\n            <p>I didn't come into this industry through textbook theory, or through a pretty line about \"loving stones since childhood.\" My path began with real journeys \u2014 markets, mines, negotiations, mistakes, discoveries, and the people who have lived inside this world for decades.<\/p>\n            <p>I've seen how stones are bought, how they're graded, how people argue over them, how they get them wrong \u2014 and how, sometimes, a single correctly chosen stone changes the entire impression of a future piece of jewelry or a collection.<\/p>\n        <\/div>\n\n        <figure class=\"story-figure\">\n            <img decoding=\"async\" src=\"\/wp-content\/uploads\/voc-about-mine.jpg\" alt=\"Vadim Cherepanov at the entrance to a gemstone mine\" onerror=\"this.style.display='none'\">\n            <figcaption>At the mine \u2014 where the stones actually come from.<\/figcaption>\n        <\/figure>\n\n        <div class=\"story-block\">\n            <p>VOC Gems, for me, is not just a catalogue. It's an attempt to build a more honest, attentive, and modern way of working with natural coloured stones. I select stones not only by their dry characteristics, but by what a table can never fully convey: colour, liveliness, character, proportion, the sense of rarity, and the potential for a jewelry form.<\/p>\n            <p>A stone should not merely be \"good\" \u2014 it should be right. Right for the person, for the piece, for the collection, for the story yet to come.<\/p>\n        <\/div>\n\n        <div class=\"story-figure-pair\">\n            <img decoding=\"async\" src=\"\/wp-content\/uploads\/voc-about-dig.jpg\" alt=\"Vadim at a gemstone extraction site\" onerror=\"this.closest('.story-figure-pair').style.display='none'\">\n            <img decoding=\"async\" src=\"\/wp-content\/uploads\/voc-about-drill.jpg\" alt=\"Vadim working with a drill at a mining site\" onerror=\"this.style.display='none'\">\n        <\/div>\n\n        <div class=\"pull-quote\">\n            <p>I don't like empty pathos, pressure, or artificial urgency. What matters to me is transparency, attention to detail, and respect for the client's money.<\/p>\n        <\/div>\n\n        <div class=\"story-block\">\n            <p>My role is to be a guide between the complex world of gemmology and the client who simply needs a clear, calm, and honest choice. I explain what genuinely affects a stone's value \u2014 where its strengths are, where the compromises lie, and where it's better not to rush.<\/p>\n        <\/div>\n\n        <figure class=\"story-figure\">\n            <img decoding=\"async\" src=\"\/wp-content\/uploads\/voc-about-summit.jpg\" alt=\"Vadim Cherepanov on location in the mining mountains\" onerror=\"this.style.display='none'\">\n            <figcaption>Muzo Valley, Colombia \u2014 legendary source of Vivid Green emeralds.<\/figcaption>\n        <\/figure>\n\n        <div class=\"story-block\">\n            <p>VOC Gems is built around a simple idea: a natural gemstone is not a mass-market product. It's a rare material that demands taste, knowledge, and the right context. And when everything is done properly, it becomes not just a purchase, but part of a personal story.<\/p>\n        <\/div>\n\n    <\/div>\n\n    <!-- FIELD REPORTS \/ YOUTUBE -->\n    <div class=\"field-reports\">\n        <div class=\"field-reports-inner-wide\">\n            <div class=\"youtube-icon\">\n                <svg viewBox=\"0 0 24 24\"><path d=\"M23.498 6.186a3.016 3.016 0 0 0-2.122-2.136C19.505 3.545 12 3.545 12 3.545s-7.505 0-9.377.505A3.017 3.017 0 0 0 .502 6.186C0 8.07 0 12 0 12s0 3.93.502 5.814a3.016 3.016 0 0 0 2.122 2.136c1.871.505 9.376.505 9.376.505s7.505 0 9.377-.505a3.015 3.015 0 0 0 2.122-2.136C24 15.93 24 12 24 12s0-3.93-.502-5.814zM9.545 15.568V8.432L15.818 12l-6.273 3.568z\"\/><\/svg>\n            <\/div>\n            <h2 id=\"aboutYtTitle\">Field reports from the source<\/h2>\n            <p id=\"aboutYtSub\">On the YouTube channel: reviews of rare stones, reports from mining sites and auctions, and practical notes on choosing gemstones \u2014 filmed where the stones are found.<\/p>\n            <div class=\"ytg-grid\" id=\"aboutYtGrid\"><\/div>\n            <a href=\"https:\/\/www.youtube.com\/@vocherepanov\" target=\"_blank\" rel=\"noopener\" class=\"youtube-btn\">\n                <svg viewBox=\"0 0 24 24\"><path d=\"M23.498 6.186a3.016 3.016 0 0 0-2.122-2.136C19.505 3.545 12 3.545 12 3.545s-7.505 0-9.377.505A3.017 3.017 0 0 0 .502 6.186C0 8.07 0 12 0 12s0 3.93.502 5.814a3.016 3.016 0 0 0 2.122 2.136c1.871.505 9.376.505 9.376.505s7.505 0 9.377-.505a3.015 3.015 0 0 0 2.122-2.136C24 15.93 24 12 24 12s0-3.93-.502-5.814zM9.545 15.568V8.432L15.818 12l-6.273 3.568z\"\/><\/svg>\n                <span id=\"aboutYtBtn\">Watch on YouTube<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n\n    <script>\n    (function() {\n        var vocYtRu = [\n            { id: 'nIIrKp35gMg' }, { id: 'fM_L6Ohvbjg' }, { id: 'd7gOJIt-MVw' }\n        ];\n        var vocYtEn = [\n            { id: 'sdW187vwb6w' }, { id: '7bS6U4cJWyM' }\n        ];\n        var isRu = (document.documentElement.lang || '').toLowerCase().indexOf('ru') === 0\n                || window.location.pathname.indexOf('\/ru\/') === 0\n                || window.location.pathname === '\/ru';\n        if (isRu) {\n            var t = document.getElementById('aboutYtTitle'); if (t) t.textContent = '\u0420\u0435\u043f\u043e\u0440\u0442\u0430\u0436\u0438 \u0441 \u043c\u0435\u0441\u0442\u043e\u0440\u043e\u0436\u0434\u0435\u043d\u0438\u0439';\n            var s = document.getElementById('aboutYtSub'); if (s) s.textContent = '\u041d\u0430 YouTube-\u043a\u0430\u043d\u0430\u043b\u0435: \u043e\u0431\u0437\u043e\u0440\u044b \u0440\u0435\u0434\u043a\u0438\u0445 \u043a\u0430\u043c\u043d\u0435\u0439, \u0440\u0435\u043f\u043e\u0440\u0442\u0430\u0436\u0438 \u0441 \u043c\u0435\u0441\u0442\u043e\u0440\u043e\u0436\u0434\u0435\u043d\u0438\u0439 \u0438 \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u043e\u0432, \u0437\u0430\u043c\u0435\u0442\u043a\u0438 \u043e \u0432\u044b\u0431\u043e\u0440\u0435 \u043a\u0430\u043c\u043d\u0435\u0439 \u2014 \u0441\u043d\u044f\u0442\u043e \u0442\u0430\u043c, \u0433\u0434\u0435 \u043a\u0430\u043c\u043d\u0438 \u0434\u043e\u0431\u044b\u0432\u0430\u044e\u0442.';\n            var b = document.getElementById('aboutYtBtn'); if (b) b.textContent = '\u0421\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 YouTube';\n        }\n        var list = isRu ? vocYtRu : vocYtEn;\n        var grid = document.getElementById('aboutYtGrid');\n        if (!grid || !list.length) { if (grid) grid.style.display = 'none'; return; }\n        var play = '<div class=\"ytg-play\"><svg viewBox=\"0 0 24 24\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/div>';\n        grid.innerHTML = list.map(function(v, i) {\n            return '<a class=\"ytg-card\" href=\"https:\/\/www.youtube.com\/watch?v=' + v.id + '\" target=\"_blank\" rel=\"noopener\">'\n                + '<div class=\"ytg-thumb\">'\n                + '<img decoding=\"async\" class=\"ytg-img\" src=\"https:\/\/img.youtube.com\/vi\/' + v.id + '\/sddefault.jpg\" data-id=\"' + v.id + '\" data-step=\"0\" onerror=\"vocYtImgFallback(this)\" alt=\"\" loading=\"lazy\">'\n                + play + '<\/div>'\n                + (v.title ? 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